We're Seventh Morning. Nice to meet you.
Welcome to Seventh Morning's new blog. We're starting this blog because we want to give you a forum to learn what we're thinking. We plan to write something for you once a week or so.
We thought it would be a good idea for our first post to tell you a little bit about us. Who we are, where we came from, where we plan to go.
We're Business Analysts. Fundamentally, at the core of our professional being, we are BAs. We think like analysts; we talk like analysts; we nerd out like analysts. We swim in an ocean of problems, and solutions are our bathing suits. [Editor: Can we find a metaphor that makes sense?] We were analysts in our souls [Editor: OMG, seriously?], even before we ever knew what business analysis was.
We're trainers. We like to watch people learn. Have you ever explained something tricky to someone and watched a wave of realization come over their face? We live for those moments.
We're Seventh Morning. We started up in 2013, with the intention of becoming... well, not the biggest analysis training company in the world, and certainly not the richest. No, we wanted to provide training to analysts that couldn't afford the $3,000-$5,000 training courses offered by those companies that are now our competitors.
We also wanted to cut out the fluff. A lot of training companies decide that a training course should be a certain length, and then they pump up the curriculum to achieve that length. And that makes sense, because a two-day course generates higher revenues than a two-hour course. But the result is, at best, a waste of the students' time. At worst, it confuses the student by giving airtime to concepts that provide little value to their workday. And at even more worst, it convinces the student to perform tasks that don't add value to their employers and clients.
Where are we going? We're moving forward, but we don't know the precise destination. We hope never to. Nonetheless, we know some of the stops along the way.
The first stop was launching online training. Last year, we launched Working with Use Cases, a 90-minute tutorial on use case modeling. Students seem to like it. More than a hundred of them signed up in the first twelve months, and the rating is something like 4.5 starts out of five. Just a couple weeks ago, we launched our flagship online course, Fundamentals of Business Analysis. Only a handful of students so far, but we got our first review and a lot of fantastic feedback from an early-adopting student.
Our next stop is coming very soon. We're expanding into offering our training expertise directly to employers. We have a lot of crazy ideas on how to make this the best, least orthodox and most effective course offering you've ever seen. And we're looking for pilot organizations to work with -- e-mail us firstname.lastname@example.org for more info; you'll get free training while we work out the minor kinks. Actually, I lied; it will cost you $1, but that's essentially free.
Where are we going? We're big believers in letting our clients decide the direction. We're here to solve your problems. So tell us what your business analysis problems are. We're all ears.
So that's Seventh Morning in a nutshell. Stay tuned for actual blog posts on all things business analysis.